
Luxe Coffee Roasters
(Branding/Website)
For this project I designed the brand identity and website for a small business: Luxe Coffee Roasters (a hypothetical business in Melbourne). Brand identity includes different coffee blends and merchandise in the online shop. The website was coded using Visual Studio Code (HTML and CSS editor). Pages included, ‘About Us’, ‘Menu’, ‘Client Testimonials’, ‘Products’, ‘Online Shop’ (created on a website called Ecwid), ‘FAQs’, ‘Legal’ and ‘Contact Us’ (which included a contact form created through the platform Formspree).
T-shirt Graphics (Secondary Logo/Elements) & Garment Label

Brand identity elements (e.g. logo, packaging for coffee related products, merchandise) were created using a combination of Illustrator, Photoshop and high resolution mock up photos (sourced from Unsplash). The mock up photos were used to place the primary/secondary logo and other graphics for merchandise that was offered in the Online Shop. For example, t-shirt graphics, ceramic mug etc.



