Allure Organics
(Packaging/Branding)
For this project I designed the packaging/branding of two products that can work on their own or together for. I chose two products for a conceptual natural skincare brand - Allure Organics, a Face Roller and Perfume Oil. The mockups of the packaging design were created in Photoshop. Dielines were done in Illustrator, using proper packaging methods as used in commercial packaging design.
Brand Essence Moodboard - Accessible Quality and Luxury, Every Day
The design reflected the brand positioning as a mid-range skincare/beauty brand offering some premium products, and competing against mid to high priced premium brands. The focus is on natural plant and organic based ingredients that are vegan friendly and animal cruelty free. The Australian made skincare products comprise simple uncomplicated formulations which improve and enhance the users skin routine and facilitate a positive and relaxing experience at home.
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Face Roller
Unsplash - Mathilde Langevin
Credit - 'Jar' Mr Mockup
Unsplash - Mathilde Langevin
Unsplash - Mathilde Langevin
The brand image is feminine, calm and stylish, with positive vibes via quotes and messages that women are entitled to, some “me time”, a daily treat and some ‘101 beauty time’. A way to relax despite a hectic work/home life.